Cadbury Treasure Island

[catherwood]

treasures.cadbury.co.uk/
I'm not sure whether this is a contest or just a promotion. Didn't they do some sort of annual hunt for treasure in the UK in the past?

this Twitter thread brings up some points on the downside of treasure seekers  (click thru to scroll a long sequence of replies):

"Why is CadburyUK's new #FreddoTreasures ad campaign promoting the looting of British and Irish archaeological sites?"

Someone has reported this campaign to the UK National Trust.

[inatimate1]

I found this link to the “conundrum” campaign of 1983...

www.google.co.uk/amp/s/www.dailymail.co.uk/news/article-2230560/amp/Cadburys-calamity-The-22-carat-gold-egg-led-thousands-people-digging-countryside.html

Sadly I can’t see Cadbury getting in to hot water again, but it is a bit bizarre if you ask me

[inatimate1]

It looks like it was simply an ad campaign to do with promoting the new Freddo packaging which has since been pulled and amended by Cadbury’s...

www.campaignlive.co.uk/article/cadbury-updates-freddo-treasures-campaign-following-backlash/1579396